Mortgage Leads and You

Not all leads are created equal, and understanding this concept can save (and make) you a lot of money. First, it’s important to grasp the different types of leads you can expect to come across during your marketing campaign.

Real-time leads are generated within seconds of an opt-in, which greatly increases your chance of closing a deal. When the idea and desire for your services are still fresh in the consumer’s mind, it is much easier to sell something to them. This, of course, makes real-time mortgage leads some of the most expensive leads available, but with one of the highest returns on investment.

Pre-screened leads are prospects that have been pre-qualified by a lead company’s in-house call center before they can be sold. These leads are great because the chance of getting bad lead info is virtually eliminated, saving you lots of time that you would have wasted with bogus information. Additionally, these leads are usually guaranteed to meet the criteria for a sale, and this can increase the chance of landing a deal. These are sometimes referred to as “verified leads”.

Aged leads are time stamped data that is usually sold as 30, 60 or 90 days old. These leads are much less reliable than the leads above, but are also cheaper, allowing you to tap a broader demographic without breaking the bank. Often, lead companies will recycle these leads, having purchased them for a few pennies cheaper than they intend to sell them. When this is the case, there is often not a time stamp associated with the information, and these leads have generally been contacted several times already.

Exclusive leads are sold only to one or a very limited number of clients, usually under 3. Some lead companies twist their verbage, however, to allow them to sell these “exclusive” leads up to 10 times in some cases. Be sure to ask your lead broker what their policy on exclusive leads is, because it is not often a good idea to call a customer who has already received several similar offers in a short period of time.

Be cautious about dealing with larger lead companies, as they oftentimes have fine print allowing them to sell you short on what you are buying. Be sure to deal with a trusted company that puts a lead buyer’s interest first, rather than relying on bulk business. When your broker treats you well, be sure to stick with them, as a good lead broker is hard to come by these days. Sometimes, it is a good idea to look for companies that offer more than just leads. A well rounded direct marketing company Usually, these types of businesses practice what they preach and won’t sell you leads they wouldn’t use themselves. Still, it may be a good idea to start with a smaller sampling of leads when you are trying a new company to see what the quality of their data is like, but remember that small campaigns, especially in direct mail, can generate false positives in your marketing reports which could cost you down the line.

Best Rate Referrals is a direct marketing company based out of Las Vegas, NV. They are partnered closely with giant Leads360, and are a full featured direct marketing firm complete with an in-house call center, print & mail department and internet marketing division. Best Rate Referrals’ owner, Ray Bartreau, has created a proprietary lead generation and verification system that harvests high-quality leads from trusted and internal sources. The conversion ratios for leads used in correctly targeted marketing campaigns are generally higher than most other lead brokers due to this system being in place. They offer free leads with many purchases and run regular specials for new and repeat customers. Visit Best Rate Referrals’ mortgage leads page for more information, or call 1-800-811-1402 for more information.

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