Mortgage Direct Mail – part 1

There is a lot to think about when looking into doing a direct mail campaign.

The first thing I would do is to think of a target audience or a niche that you want to be doing such as FHA, reverse, ARMs, purchase, bailout, etc….

The next thing you need to do is figure out how to get the best list of home owners that fit that target audience criteria.

For example if you are targeting for loan products that require high ficos you want a list of home owners that have decent credit and the only way to get that is to get credit data either from a list broker or directly form the credit bureau.

Another example would be if you were looking for ARM recast data to do a mail piece to the ARMs coming due. Most list brokers now have access to this. You can also target the purchase market by pulling a list of renters within a certain area in which they make a good income and or they have good credit.

The demographics of these lists can be targeted by a number of measures….city, county, state, zip codes, radius of a location, etc.

The main thing to worry about when looking to drop a mail piece is your list. This is the most important component of any mail drop. There are a few other factors such as the print, the envelope, the day of the drop, etc. and I will touch on all those as well as the Direct Mail portion continues.

If you have any questions about direct mail please shoot me an email.

Thanks!

One Response to “Mortgage Direct Mail – part 1”

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