“What’s your Rate?”

This question is even more ridiculous than in Residential.There are so many factors in figuring a rate in Commercial: Property TYPE, LTV, the credit grade, DSCR, location, Term and Amortization to name a few. A Rate is not what closes a deal anyway. You may have a super low rate, but what is the term and Amortization? A lower rate with a 25yr Am vs a 30yr Am is not a lower payment. So quoting a rate is actually doing a dis-service to the borrower and yourself. Until you have a majority of docs or experience in Commercial loans you can’t really quote anything. At the most you always quote a range. The borrower is asking you so they can shop you in your mind anyway. So give them some comfort and honesty and in the same breath take their mind off of rate. I was taught this by a friend. You control the conversation with questions. Therefore you take the borrower out of the “Rate thinking” by asking questions. “Is rate your most important item with this loan?” Wait and Listen. The borrower will now start to talk about other concerns. 9 out 0f 10 times these “other concerns” or needs are the keys to closing the deal… not rate. I am positive that the RATE is not the most important thing for a client. You must dig deeper into the clients needs. I had a office refi that the borrower was shopping me on. He had a good rate with another Broker/Lender, and it was actually better than what I offered him. Except that my deal had a longer fixed period and thats what the Owner really needed. Even though my rate was a bit higher I had found his true need and closed the deal. You must do the same with your borrower. Ask qualifying questions, they will give you the answer you need.

49 Responses to ““What’s your Rate?””

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