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Training Module #4 Unit 6
Selling Benefits Instead of Rate
This unit teaches you specific techniques to sell a loan by focusing on direct benefits to the customer instead of being a "rate bot" who gets worried about whether the customer is gonna freak out about the rate. While everyone gets shopped there are smart tactics you can do to minimize the shock of a higher rate.
You can access it on the left side of the screen on www.loanofficersurvival.com
or by clicking to www.loanofficersurvival.com/newlotraining/cd4-6.mp3